- Beauty: Skincare claims, exosomes, PDRN, beauty innovation, and brand protection for beauty brands and founders.
- Personal Care: Cosmetic products, consumer products (CPG), OTC formulas, and retail strategies including direct-to-consumer (DTC) marketing.
- Wellness: Dietary supplements, beauty from within (BWF), medical devices (beauty devices), and sustainability/environmental claims.
In the fast-paced world of beauty, personal care, and wellness, navigating regulatory landscapes is essential for innovation and growth. As a beauty industry lawyer with expertise in cosmetics law, Jennifer Orendi provides comprehensive support to address industry-specific challenges, ensuring compliance while fostering creative marketing and product development.
- Beauty Industry Focus: The beauty sector is rife with opportunities for innovation, from cutting-edge skincare formulations to aesthetic enhancements. However, risks such as FDA warning letters for misbranded products, adulterated cosmetics, or unsubstantiated efficacy claims can lead to costly recalls or litigation. Orendi Law assists beauty brands and founders by reviewing cosmetic labeling and packaging for accuracy, advising on premarket safety testing, and ensuring adherence to MOCRA regulations, including facility registration, product listing, and adverse event reporting. Whether you’re dealing with color additive regulations, cosmetic ingredient suppliers, or biotechnology in beauty products, our approach minimizes legal, regulatory, reputational, and financial risks. For example, we guide on influencer contracts and endorsements to create compliant, edgy advertising that boosts sales and consumer trust across omnichannel marketing platforms.
- Personal Care Industry Focus: Personal care products, including CPG items like OTC formulas and direct-to-consumer (DTC) offerings, must balance consumer appeal with strict FTC and FDA oversight. Common pitfalls include misleading advertising claims, improper clinical testing, or failures in postmarket safety vigilance. As a cosmetics lawyer, Jennifer leverages her neuroscience background and litigation experience to analyze claims holistically—drawing from peer-reviewed literature, consumer perception studies, and supplier data—to substantiate efficacy and performance assertions. We help with retail placement strategies, retail marketing, and compliance for luxury brands, ensuring that packaging claims and social media content avoid FTC enforcement actions. Our services extend to risk assessment for state regulations, such as California-specific rules, helping personal care businesses thrive in competitive markets like salons, spas, and aesthetics.
- Wellness Industry Focus: Wellness encompasses dietary supplements, beauty supplements, medical devices, and “beauty from within” (BWF) products, where sustainability and “clean” claims are increasingly scrutinized. Regulators focus on environmental claims, “free from” assertions, and safety data, with potential issues like FDA action for misbranded items or NAD challenges for unsubstantiated marketing. Orendi Law offers expert counsel on GMP/GLP standards, clinical trial agreements, and consumer testing to build robust substantiation for product claims. Drawing from in-house experience at global brands, we advise on intellectual property rights, trademark protection, and litigation consulting to safeguard brand reputation. For wellness innovators, this means proactive strategies for adverse event documentation, safety compliance, and green claims, enabling sustainable growth while mitigating exposure to class actions or competitor disputes.
This tailored guidance draws on Jennifer’s unique blend of science, cosmetology, and over 15 years of litigation experience, positioning Orendi Law as your go-to partner for beauty law, marketing law, and regulatory compliance.
