Welcome to ORENDI LAW

Your Beauty Lawyer for Compliance and Innovation

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Welcome to ORENDI LAW

Your Beauty Lawyer for Compliance and Innovation

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Jennifer Orendi

I am an attorney, scientist, and cosmetologist who helps innovators and brands comply with FDA, FTC, and state regulations while optimizing consumer interest, sales, and trust. I advise on product development, product and efficacy claims, labeling and packaging, supportive clinical testing and consumer testing, premarket safety testing and postmarket safety vigilance and compliance (MOCRA), and with creative and edgy advertising in a legally compliant manner that builds reputation and consumer trust. My years of litigation experience help me to predict what is important to regulators, class action attorneys, competitors, and consumers while protecting businesses and enabling them to grow.

Jennifer Orendi, Esq.

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Science background in neuroscience for deep insights into consumer perception and efficacy claims.
Licensed cosmetologist with hands-on experience in beauty products, skincare, and salon/spa aesthetics.
In-house experience at global corporations such as L’Oréal, advising on advertising claims, sustainability, and "clean" claims.
Over 15 years of litigation experience in product liability, false advertising, and NAD challenges.
Comprehensive risk management: Legal, regulatory, reputational, and financial risks in the beauty industry.
  • Science background in neuroscience for deep insights into consumer perception and efficacy claims.
  • Licensed cosmetologist with hands-on experience in beauty products, skincare, and salon/spa aesthetics.
  • In-house experience at global corporations like L’Oréal, advising on advertising claims and sustainability.
  • Over 15 years of litigation experience in product liability, false advertising, and NAD challenges.
  • Comprehensive risk management: Legal, regulatory, reputational, and financial risks in the beauty industry.
Science background in neuroscience for deep insights into consumer perception and efficacy claims.
Licensed cosmetologist with hands-on experience in beauty products, skincare, and salon/spa aesthetics.
In-house experience at global brands like L’Oréal, advising on advertising claims, sustainability, and "clean" claims.
Over 15 years of litigation experience in product liability, false advertising, and NAD challenges.
Comprehensive risk management: Legal, regulatory, reputational, and financial risks in the beauty industry.
Industries
FDA & FTC Compliance

Guidance on MOCRA regulations, cosmetic labeling, and adverse event reporting.

Services
Advertising & Marketing Law

Claim substantiation, influencer contracts, and endorsements.

Contact
Product Development

Clinical testing, safety data, and intellectual property for beauty innovations.

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TESTIMONIALS

Jen was a trusted colleague and go-to resource during our time together at an FDA regulatory law firm in Washington, DC. The relevant laws and regulations governing ingredients, packaging and manufacturing were new to us both—but she was an impressive quick study, developing a deep understanding of the subject matter and assimilating a wealth of information to advise on legal and business solutions for an array of clients and suppliers in the CPG space. I have deep confidence in her ability to craft innovative solutions to even the most complex challenges. Her skill in navigating the often opaque and shifting regulatory landscape is impressive.

Valerie Solomon, VP Scientific & Public Health Affairs, Reynolds American, Inc.

Jennifer is amazing to work with at the intersection of marketing and science. She is an expert in FDA and FTC compliance and is able to simplify complex issues so that they are easy to understand.

J.S., Scientific Liaison, Global Beauty Company

Jennifer combines brilliance with heart. She’s sharp and quick on her feet, with a keen eye for details most people would miss. She is solution-oriented, fair, persistent, and tenacious. She examines challenges from all angles and finds a way forward. She walks her talk. And she’s fun to work with!

U. B., Claims Substantiation Senior Analyst, Global Hair and Fragrance Brands

Jennifer is a true expert in FDA and FTC compliance — she makes complex issues easy to understand, and she excels at claim substantiation and defense of claims for cosmetics and dietary supplements (beauty from within)

Thomas Cohn, Senior Director, Marketing & Product Counsel, HelloFresh US

Jennifer is an expert in evaluating complex problems related to FDA and FTC compliance. She is a pleasure to work with and always adds value, especially with advertising claims and associated litigation regarding cosmetics and dietary supplements.

David H. Schwartz, Ph.D,  Chief Scientific Officer, Lumanity

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